Nowadays, consumers are paying more and more attention to the geographical origin of products, and many do concern about particular unique characteristic in the products they purchase.
Geographical indication, therefore, functions as a product differentiator on the market, by enabling consumers to distinguish between products with geographical origin-based characteristics and others without those characteristics. For examples, “Champagne”, a sparkling wine came from the Champagne wine region of France and Darjeeling Tea of India.
Geographical indication can thus be a key element in developing collective brands for quality-bound-to-origin products. Hence, to protect the uniqueness of the products, geographical indication enhances their export value and allows the owners to gain monetary benefits from their products.
For more information on geographical indications law, please refer to our Geographical Indication FAQs.